How did Media become Fair Trade?

Hal Taussig, co-owner of Untours, a unique travel business, has been a long time supporter of Fair Trade. His foundation, the Untours Foundation, has been actively supporting Fair Trade for over a decade. Hal dreamed the idea of Media being a Fair Trade town, and inspired the town to embrace it.

Media met the five criteria established by the British Fairtrade Foundation to become a Fair Trade town. The criteria are that:

  • a certain number of retailers, based on population, sell Fair Trade Certified items,
  • a certain number of businesses use Fair Trade Certified items,
  • the elected body of the community pass a resolution in support of Fair Trade promising to serve only Fair Trade Certified products at its meetings and events,
  • an ongoing committee promotes Fair Trade, and
  • lots of media coverage exists about Fair Trade.

On July 12, 2006, Media held a public ceremony announcing that it was a Fair Trade town.

Now there are  thirty-two other Fair Trade towns in the US, sixteen in Canada, and dozens working toward this distinction!