Hal Taussig, co-owner of Untours, a unique travel business, has been a long time supporter of Fair Trade. His foundation, the Untours Foundation, has been actively supporting Fair Trade for over a decade. Hal dreamed the idea of Media being a Fair Trade town, and inspired the town to embrace it.
Media met the five criteria established by the British Fairtrade Foundation to become a Fair Trade town. The criteria are that:
On July 12, 2006, Media held a public ceremony announcing that it was a Fair Trade town.
Almost four years later, there are now thirty-one other Fair Trade towns in the US, fifteen in Canada, and dozens working toward this distinction!